M&M'S

COMMERCIAL

 M&M's  ADDAMS FAMILY DARK CHOCOLATE 

Shot on old 16mm film cameras, we got to recreate the iconic Addams Family set for this spot. Much of pre production was us pointing to stills from the original show as the art department asked us questions. Seriously, it was days of that. Created in collaboration with brilliant-ass LAIKA. 

Directed by: The Saline Project, Adam Toht + Justin Francis
Production Company: HSI Productions
Cinematographer: Justin Francis

3d character design & animation: LAIKA
Lead Compositor (backgrounds/exterior): Adam Toht
Compositing (backgrounds/exterior): Jake Guttormsson, Ben Toht
Lead 3d (exterior): Jesse Roff
 
Client: M&Ms Mars
Agency: BBDO/NY