Filmed in LA and the Serengeti, this commercial played during the SUPER BOWL immediately before Jacoby Jones returned the second half kickoff for 108 yards, tying the longest runback in NFL history. Everyone on Twitter joked that he must’ve been wearing SKECHERS. Such a pleasure to work with the brilliantly creative minds of SILTANEN AND PARTNERS, who probably had it all planned from the beginning. 

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Not pictured: The incomparable Jordan James Smith cheerfully performing about fifty flying tackles on a green-screen dummy.

Also not pictured: A talented team of prop makers creating realistic cheetah legs in less than 48 hours.